Discover the HiNelson story: your extra man on board

About us

Your extra man on board

The change that boating needs

Our course is set: by always putting our community at the centre, we want to create increasingly simple and intuitive solutions capable of identifying the most suitable product for our customers' needs.

We are much more than an e-commerce

HiNelson is also advice, guides and news about the world of the sea.

over 55,000

users in the Academy community

over 1,000,000

of video views on YouTube

new articles

on boating and fishing every day

A trusted brand

What they say about us

We are born out of tradition and over 70 years of experience...

No kidding... what story can we tell you?

We were born in 2017, and in just a few years we are innovating the entire boating market.

Let's take what works and bring it into the 21st century: let's innovate the way boat shops work.

Boating is always very, sometimes too, expensive: by shortening the producer-consumer chain we want to make boating more accessible to all enthusiasts.

More and more quality and informative content for our entire community: because passion for the sea is the Fil Rouge that unites us all.

Who's on board?

A young, dynamic team, always ready to get involved.
We live fast and want to bring a breath of fresh air into a market that has always remained too anchored in the past.