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The history of

  • 1940

    Grandpa Raffaele started his adventure through Mediterranean sea: it began as a work but soon it became a great passion.

  • 1978

    Dad Angelo started to work dedicating more than twenty years to the knowledge of a wonderful and fascinating market: the nautical one. He focused on MIlitary Authority, providing the Coast Guard boats “Nelson” series. You never forget your first love…

  • 2000

    A year of new and great opportunities. Angelo found in the professional boating the possibility to take up a new adventure, a new factory. He decided to market by himself high-level nautical accessories.

  • 2005

    Serim (Angelo’s factory) and Veleria San Giorgio, one of the most important life jacket producer, design and provide to the Italian Army the so called “Nelson One”.

  • 2013

    In January, Marcello began to work for dad Angelo’s factory. Genetics doesn’t lie and Cupid makes his excellent work falling Marcello in love with the sea.

  • 2016

    Marcello began to create something new. He wanted to increase his competence and decided to take part of the E-Commerce Master in the largest reference point for the innovators: the Talent Garden Calabiana in Milan.

  • Oggi

    After 17 years we decided to take a look back, from where we started, what give us the opportunity of growing and what we built up, we put together all the values we learnt, the lessons that sea gave us. In this way we look at the past saying: Hi, Nelson.